A new tattoo underground has emerged in recently years and their cutting-edge visuals go far beyond the tattoo mainstream. Visual artist Alex Binnie is a legend within the international tattoo scene and his Into You studio that he’s been running for 19 years in East London continues to foster countless talents and innovators including Curly, Thomas Hooper, Nick Schonberger and Duncan X to name but a few—all featured in Gestalten’s new Forever: The New Tattoo book. We met Duncan and Alex in London to talk about the current mass appeal of tattoos, its uniqueness as an art form and the “holy trinity” of tattooing styles.