Tagged: brands
Sugarpova – Brilliant Branding
Sugarpova brings a new level of sophistication and quality to the gummy candy market, without losing sight of the playful nature of the product. The brand needed to communicate this balance by being fashionable, fresh and fun, just like Maria Sharapova. They designed a unique lip shape that can be altered to convey the many attitudes of the brand – chic, cheeky, silly, sassy, flirty, quirky, spooky, and smitten – corresponding with different shapes and flavors of the gummies themselves. They art-directed a photo shoot and designed the Sugarpova packaging and a Magento e-commerce site, all of which prove that gummies aren’t just for kids!
The evolution of the Microsoft logo
Well MicroSoft’s got a new logo…after 25 years: it’s clean, simple and mean…and awfully ugly, but it’s shiny new.

PS: we’re having a new logo very soon for fan-tas-tic.com and we think we can not do any worse than this.
Sneaker designs for social media addicts
Behind the scenes at a McDonald’s photo shoot!
Isabel B. from Toronto asked “Why does your food look different in the advertising than what is in the store? Our answer? An exclusive behind-the-scenes tour of a McDonald’s Canada photo shoot.
iMac Touch, a concept
No official product, just an concept mockup! Apple iMac Touch with Flex Base running both OSX 10.8 Mountain Lion and iOS5
”Power at your fingertips”
The illusion of choice: all brands belong to the same companies
All your brands belong to us…

Source: Convergence Alimentaire
Hug Me by Coca Cola
Cool! This machine gives a free coke, after a hug.
How Colors Do Affect Purchases
“How colors do affect purchases” shows one of the most important elements in our life. Colors can affect your mood but also your purchases. This infographic shows several facts about the relation between colors and purchases.
2012: The Year of Electric Driving | Tesla Motors





































